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What will we be doing for Scottish Apprenticeship Week 2016?

Posted by | 23rd February 2016 | Across Scotland, Apprenticeship News, Scottish Apprenticeship Week, Uncategorized


To celebrate Scottish Apprenticeship Week 2016, we have been sharing a three-part blog series highlighting both our activities and the significant milestones in the youth labour market since the launch of Scottish Apprenticeship Week in 2011. Part-one described key activities during 2012, through the eyes of Apprenticeships in Scotland’s Head of Operations Shannen Scott. During part-two, Shannen focused on 2013-14 which were a big few years for both Apprenticeships in Scotland and the youth labour market in general.

Part-three will summarise our apprenticeship activities from last year and also shout about what we are going to be doing for this year’s Scottish Apprenticeship Week.

Scottish Apprenticeship Week 2015

During Scottish Apprenticeship Week 2015 we launched our very first online careers magazine to help school leavers with their future career pathway decisions. The magazine featured after exam guidance and tips for young people applying for jobs as well as information on live apprenticeship schemes in Scotland.

Last year was a positive and bright year for apprenticeships as there was a significant breakthrough with MA’s as CIPD research showed that 8 in 10 organisations now employ at least one young person. This was good news as an additional 500 places were funded over the next year as Nicola Sturgeon announced a £3.8 million investment into Modern Apprenticeships allowing employers to recruit more than just one young person!

The perception of apprenticeships and vocational training was changing and were getting looked at more closely in terms of quality and equality. £500,000 was pledged to promote equality and support women and minority groups into MA’s. To provide a better start for young people in their career, the National Minimum Wage for apprentices rose by 20% in October 2015.

Following on from our European visit in 2014, Apprenticeships in Scotland featured in the European Alliance for Apprenticeships publication “Good for Youth, Good for Business” as a success story.

Scottish Apprenticeship Week 2016

During Scottish Apprenticeship Week 2016, Apprenticeships in Scotland will launch a new service, the ‘APlayer’. The ‘APlayer’ will be a video channel solely dedicated to apprenticeship related video content, from all sectors. The channel will go live on Monday 29th February 2016, with users able to view an array of apprenticeship related videos.

The purpose of the ‘APlayer’ is to provide our audience with an easy way of accessing fantastic video content on the one channel. The young people that access our site to source fantastic opportunities in the youth labour market will be able to learn about different employers, apprenticeship schemes, school leaver programmes and view case studies of young apprentices to hear first-hand what it is like to be an apprentice.

The channel will also provide employers a space to promote their apprentice recruitment messages for free to showcase their organisation. With over 190,000 page visits per month to, the APlayer provides a simple method which will maximise the potential of a video’s important message being viewed.

Check back in next Monday to see the channel live!

During Scottish Apprenticeship Week 2016 there are many fantastic events taking place right across the country. Visit to full view details of what is happening near you! Don’t forget to take part in the online conversation surrounding apprenticeships using #ScotMAWeek16.

Thank you for taking the time to read our blog series ‘Scottish Apprenticeship Week – Celebrating 5 Years’. It has certainly been an exciting 5 years for Apprenticeships in Scotland and we look forward to celebrating many more Scottish Apprenticeship Weeks in the years to come!

If you would like to find out more information about the APlayer, please visit or contact the team on 01334 844 860.

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