10 Aug 2017

Apprenticeship BMW Genius Apprenticeship

Peter Vardy BMW – Posted by Peter Vardy BMW Edinburgh, Scotland, United Kingdom

Job Description

We are currently recruiting for a BMW Genius Apprentice.

The successful applicant will have the opportunity to work with one of the world’s most prestigious and technologically advanced car manufacturers. You will be working in a busy BMW/MINI Retailer, and your role will be focused on dealing with customers, who have high expectations and a varied range of needs and demands.

The Genius Apprenticeship Programme is unique to BMW and provides the highest level of customer service training to deliver the ultimate customer experience. The programme is designed to enable you to use your engaging personality to inspire and excite customers regarding the features and benefits of the latest BMW products and technologies. The training takes place over an 18-month period in the form of classroom sessions delivered at the BMW Group Academy UK in Berkshire.

The qualification framework has been designed specifically to suit the Genius role. Candidates will follow a nationally recognised diploma in customer service, achieving a level two qualification. The programme will also include the certification courses for the BMW Genius role.

Candidates will:

  • Pro-actively approach customers in the showroom to welcome them and see if they need any help.
  • Provide customers with specific information about all BMW products.
  • Keep up to date with the latest product information.
  • Work closely with the Sales Executives to plan and manage customer test drives.
  • Support the Sales Executives with insight and product knowledge for customers, when required.
  • Prepare the showroom, ensuring it is always presentable for customers.
  • Guiding customers to the Sales Executive when they express an interest to buy.


Skills required:

  • Enthusiasm for excellent customer service.
  • Passion for automotive technology.
  • Ability to work effectively as part of a team as well as have the confidence to work individually.
  • Excellent communication skills.
  • Strong organisational skills.
  • Good knowledge of computer applications (MS Office).
On successful completion of the Apprenticeship, the qualifications attained will be:
  • IMI Level 2 Diploma in Customer Service
  • BMW Genius Certification

How to Apply

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Job Categories: Retail. Job Types: Apprenticeship.

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